![]() ![]() The following year, Disney bought Marvel for $4 billion. The release even renewed interest in Iron Man comics, with total sales rising 22% in 2008 to about 47,900 copies per month on average, following seven straight years of declines, Comichron data show. The film boosted Marvel’s revenue nearly 40% to $ 676 million in 2008. When all was said and done, it grossed more than $585 million worldwide at the box office, or four times its production budget. It was the second-biggest opening weekend ever for a non-sequel, behind Spider-Man. ![]() It opened with $99 million at the domestic box office- two-thirds more than Paramount, its distributor, expected. “So there was not very much merchandise on the shelves for the first movie.”įortunately for Marvel, the movie itself became the moneymaker when it was released on May 2, 2008. It tried attaching the character to toy deals already in the works for Spider-Man 3 with little avail. ”We couldn’t give Iron Man away, nobody wanted it,” said one Marvel executive, in Fritz’s book. But, with a hero of dubious appeal, an unproven studio, and misfit talent attached, Marvel had a hard time getting companies to make and stock Iron Man toys ahead of the film’s release. is one of the highest paid actors in the world, and Favreau is one of Disney’s most-trusted hitmakers with the The Jungle Book reboot and upcoming live-action The Lion King to his name.) The budget in the end was $140 million-for comparison, Sony’s 2007 movie Spider-Man 3, produced around the same time, cost $258 million. Marvel kept the Iron Man production lean by hiring Jon Favreau, who had never helmed a big-budget picture before, to direct, and Robert Downey Jr., who was affordable following substance-abuse and legal woes, to star. ![]() ‘That’s what brought Iron Man to the front of the line,” said a person who helped to decide which movie Marvel would self-produce first. The overwhelming answer, to the surprise of many at Marvel, was Iron Man. Then they asked kids which ones they would most like to play with as a toy. Marvel brought together groups of children, showed them pictures of its superheroes, and described their abilities and weapons. Licensing was the bulk of Marvel’s business then and revenues increased with each movie featuring its characters. The hope of chief executive Ike Perlmutter and the other Marvel executives at the time was to break even on productions and make money selling toys and other products tied to the films. And, in the mid-2000s, Marvel decided to get into the movie business for itself. The comic-book publisher, which emerged from bankruptcy when it merged with Toy Biz in the 1990s, sold off the film rights to many of its top characters, such as Spider-Man and the X-Men, years before it began making its own movies. It saw how those studio partners, including Sony and Twentieth Century Fox, were profiting from its characters ( Spider-Man set records when it was released in 2002). There was a time when Marvel thought those movies wouldn’t make money. However, ion thrusters carry a fundamental price: the power imparted to the exhaust increases with the square of its velocity while the thrust increases only linearly.īecause Tony Stark is a brilliant inventor he was able to create a non-conventional electrical power device (electro-magnetic arc reactor) which is not constrained by the size and weight limitations of conventional technology.Theatergoers have collectively spent more than $15 billion at the box office on Marvel movies since the comic-book-company-turned-film-studio launched its superhero movie-verse with Iron Man 10 years ago today (May 2). Ion thrusters create very small levels of thrust compared to conventional chemical rockets but achieve very high specific impulse, or propellant mass efficiencies, by accelerating their exhausts to very high speed. The term "ion thruster" by itself usually denotes the electrostatic or gridded ion thrusters. Electromagnetic ion thrusters use the Lorentz force to accelerate the ions. Electrostatic ion thrusters use the Coulomb force and accelerate the ions in the direction of the electric field. Ion thrusters are categorized by how they accelerate the ions, using either electrostatic or electromagnetic force. My expectation is that it is something akin to an Ion thruster:Īn ion thruster is a form of electric propulsion used for spacecraft propulsion that creates thrust by accelerating ions. ![]() The thrust is generated by the electrical device which keeps him alive and powers his suit. ![]()
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