Its use could refer to the health of your customer or their family, but also to the long-lasting quality of your product or service. Safety– This word appeals to fundamental issues of our body, our lifestyle, our family, and our friends. It always helps to couple it with one of our other power words – “guarantee”. Proven– This word helps to remove the fear associated with from trying something new or switching brands. Even better…they want their friends and family to love them when they give a gift that was purchased in your retail store! Your retail customers not only want to love their products, but what the products can do for them. Love– As in “you are going to LOVE this product” is an all-time favorite. Often, those discoveries allow them to be the first on their block with a new product or service – and we all know that keeping up with the Joneses is a national pastime! This powerful word is a great way to position your product or service in the context of excitement and adventure. Guarantees provide an extra layer of comfort to the customer and help you to overcome potential sales objections.ĭiscover– People are naturally curious creatures and they love to discover new things. Providing a guarantee gives your retail customers a sense of safety at time of purchase. Guarantee– We all want to feel safe and we all want to avoid mistakes! It is simple human nature. This word is another attention grabber especially when it applies to a product that you are selling in your retail stores. Health– Every person cares about their body and health. This simple word grabs attention and works wonders in rationalizing a purchase. They are looking for solutions to problems and answers to questions. Results– Shoppers, buyers, web surfers all have a common goal. Why? Because this simple word makes the conversation with the customer seem more personal. You– this, most powerful, word should be used early in any presentation or advertising copy. Here are the findings from the Yale research on the top 10 most powerful words in the English language, along with some additional comments added by me… You can use this knowledge to create increased revenue for your retail business. The words on this list speak to some of the most basic human needs, drives and impulses. Great copy writers have known and used these words with great results for over a century but a recent Yale University study has reaffirmed their powerful nature. Ultimately that will lead to more closed sales and more income for you, your retail stores, and your sales representatives. And when you learn to use these words in your daily writing, speech, advertising copy, landing pages and other marketing materials your message will be more compelling. Some words in the English language are more powerful than others. You can get better results from your retail sales presentations, advertising, and marketing by focusing on the words and language that will motivate your retail customers to buy. 10 Powerful Words to Increase Retail Sales Effectiveness
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